SEO Strategy

SEO (search engine optimization) is a set of practices designed to improve a website to increase its visibility in organic search results for relevant keywords when people search for products or services related to your business.  

Because organic searches are the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

The way your site is optimized has a significant impact on its ability to rank. You can optimize it by on-page factors (factors you have control over and can change on your website) and off-page factors (anything done outside of your site). 

SEO objectives that matter the most:

  • Increasing organic traffic
  • Converting website visits into qualified leads
  • Raising brand awareness
  • Reputation management
  • Customer Retention

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Technical Seo On-page SEO User Signals Off Page SEO Local SEO

Technical Seo

  • Mobile-first
  • SSL certificate (HTTPS)
  • Page speed
  • Site structure and accessibility – robots.txt, canonicalization, redirection, sitemap…)
  • Structured data
  • Crawl budget optimization 

On-page SEO

  • Keyword optimization
  • Title and meta description
  • Headings (H1, H2,…)
  • Content relevance and authority
  • Internal links
  • Images, videos, tables… 

User Signals

  • CTR (Click Through Rate)
  • Dwell time
  • Average time on page
  • Core Web Vitals (Loading, Interactivity, Visual Stability)  

Off Page SEO

  • Backlinks 
  • Digital PR 
  • The power of your brand 

Local SEO

  • Google Business profile optimization 
  • Reviews
  • NAP consistency (accuracy of a location-based business’s Name, Address, and Phone number across all business listings, local directories, social media profiles, and websites.
  • Local brand mentions