Unfortunately, some people forget to consider the website maintenance costs after making a website. This post discusses the essential elements contributing to your website maintenance.
Every website needs a domain name. A domain consists of two elements – the website name and the extension. Using example.com – example is the website name, whereas .com is the domain extension, also known as a top-level domain. There are now many domain extensions available. For example, we are .marketing
Buying a domain name usually requires registering it for a minimum of one year. The website owner must renew before it expires to keep using the same domain name.
Web hosting is an online service that makes your website’s content accessible on the internet. When you purchase a hosting plan, you are renting space on a physical server to store all the website’s files and data.
Web hosts provide the technology and resources required for the effective and secure operation of your website. They are responsible for keeping the server up and running, implementing security measures, and ensuring that data such as texts, photos, and other files are transferred successfully to the visitors’ browsers.
SSL (Secure Sockets Layer) is a data transfer protocol that enables encrypted communication between a server and a browser.
The benefits of having an SSL certificate on a website include higher security, stronger data privacy, and better performance on search engines. All websites that process sensitive user information such as passwords or credit card details should have an SSL certificate.
We provide a free SSL Certificate with all our hosting plans
Professional email hosting enables website owners to create custom email addresses with their domain names, for example [email protected]
A custom email helps businesses promote their brand, convey professionalism, and gain customer trust.
We also provide free custom email addresses with all our hosting plans
Access to professional help makes a big difference when encountering website problems. Having reliable support helps fix issues before it reduces traffic or harms your customers’ experience.
Marketing and SEO
Budgeting for marketing and SEO strategies is necessary to drive traffic to a website.
To promote your brand you should consider the following digital marketing strategies:
Search engine optimization – improves your website’s ranking on search engine results pages (SERP).
Content marketing – Publishing up-to-date and good quality content like articles, videos, and photos is essential to attract your target audience. Quality content establishes credibility, increases your ranking on search engine results, and generates leads.
Email marketing – keeps audiences informed about your business activities.
Social media marketing – targets a broader audience.
Web maintenance services help handle the site’s more complex and technical aspects. They also conduct regular software updates, perform security audits, and optimize it’s performance