A brand is considered to be one of the most valuable and important assets for a company.
Branding is about defining who you are as a company. It’s your mission, your values, and what makes you special and unique.
Logos, slogans, and other recognizable marks owned by companies are marketing tools used to promote and market a company’s products and services. When used together, these tools create a brand identity.
If marketing is what gets people to engage with your company for the first time, branding is what keeps them coming back for years to come. While marketing is used to promote your product or service, branding is used to actively shape your brand and who you are.
Successful marketing can help keep a company’s brand front and center in people’s minds.
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