SEO (search engine optimization) is a set of practices designed to improve a website to increase its visibility in organic search results for relevant keywords when people search for products or services related to your business.
Because organic searches are the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.
The way your site is optimized has a significant impact on its ability to rank. You can optimize it by on-page factors (factors you have control over and can change on your website) and off-page factors (anything done outside of your site).
SEO is key in any Digital Marketing strategy
Who wouldn’t want to show up within the top organic search results on Google?It’s where users find the most visible links, as well as those most frequently accessed by users.
If you can’t be seen, you don’t exist. More than 80% of users do not go beyond the first page of Google results.
- The first three organic links receive approximately 30% of all click-throughs.
- Only 0.78% of users access a link on the second page of the results.
Having a good SEO strategy can get you there!
