La Vida Marketing will provide Client with Search Engine Optimization Services (hereinafter referred to as “SEO”) as described in this contract. La Vida Marketing will use specific keywords and/or phrases to improve the search engine ranking of, and/or position the contents of the Client’s website. La Vida Marketing’s SEO services are intended to serve two main purposes:
to provide the Client with increased exposure in search engines
to drive targeted online traffic to the site.
La Vida Marketing’s SEO Services include:
Page speed optimization
Keywords, images and meta data implementation
Rich snippets (schema)
Google Analytics Integration
Google Conversion Tracking
Backlink audit and suggestions
For the purposes of receiving professional SEO services, Client agrees to provide the following:
Administrative/backend access to the website for analysis of content and structure.
Permission to make changes for the purpose of optimization, and to communicate directly with any third parties.
Unlimited access to existing website traffic statistics for analysis and tracking purposes.
Access to a client email address (@domain or gmail) for the purposes of requesting links.
Authorization to use client pictures, logos, trademarks, web site images, pamphlets, content, etc., for any use as deemed necessary for search engine optimization purposes.
Client must acknowledge the following with respect to SEO services:
All fees are non-refundable.
All fees, services, documents, recommendations, and reports are confidential.
La Vida Marketing has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. The Client’s website may be excluded from any directory or search engine at any time at the sole discretion of the search engine or directory.
Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive factors, La Vida Marketing does not guarantee #1 positions or consistent top 10 positions for any particular keyword, phrase, or search term.
Occasionally, search engines will drop listings for no apparent or predictable reason. Often, the listing will reappear without any additional SEO. Should a listing be dropped during the SEO campaign, La Vida Marketing will re-optimize the website/page based on the current policies of the search engine in question.
Linking to “bad neighborhoods” or getting links from “link farms” can seriously damage all SEO efforts. La Vida Marketing does not assume liability for the Client’s choice to link to or obtain a link from any particular website without prior consultation.
La Vida Marketing is not responsible for changes made to the website by other parties that adversely affect the search engine rankings of the Client’s website.
The Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to La Vida Marketing for inclusion on the client website are owned by the Client, or that the Client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend La Vida Marketing and its subcontractors from any liability or suit arising from the use of such elements.
La Vida Marketing is not responsible for the Client overwriting SEO work to the Client’s site. (e.g., Client/webmaster uploading over work already provided/optimized). Notwithstanding any other provision of this Agreement, La Vida Marketing’s obligation to provide SEO services shall cease in the event the Client’s conduct overwrites the SEO services provided.