websites are not static, they are a dynamic part of your business
Most businesses acknowledge the importance of upkeep on their physical location but websites often aren’t given the same consideration.
Your website should constantly evolve to keep up with current standards, trends, and functionality. You may not realize what opportunities you are missing when you relegate your website to the bottom of the list.
If you are still not sure about committing to a new website, here are the top reasons your business needs one!
Your website needs to be mobile responsive
An issue with many older websites is the lack of responsive design. Originally, websites were designed with only computer screens in mind. At the time of launch, that made sense. How else would you access a website? But since then, mobile technology has progressed exponentially and is quickly eclipsing desktop computers as the primary way people access the internet. It’s estimated that 90% of the world’s internet population use a mobile device to go online. Mobile usage is only going to continue to go up. If you don’t have a website that works on any device, you don’t have a website people will want to visit. Mobile responsive design lasts longer than apps, can be universal across platforms, and in the end, will help you reach far more people.
You need an easier-to-use CMS (Content Management System)
Your content is crucial! Does your current CMS adequately manage it?
- Is your content organized in a clear and easy-to-access manner?
- Can you find what you need when cross-promoting content on social media?
- Can your users easily find what they need?
- If you wanted to redesign your site, would you be forced to migrate your content?
- If you decided to expand your audience, would you be able to translate your content into different languages?
If you don’t have answers to those questions (or aren’t satisfied with the answers you have), then it’s time to look for better options. You need a CMS that doesn’t cause you to second guess where you stand with your content.
Your website needs better security
Websites are incredibly appealing targets for hackers, phishing attacks, and hijackings. 43% of cyber-attacks directly target small businesses. A security breach could set you back time, money, and the essential goodwill of your customers. You need to protect your business’s reputation and your clients’ personal information. You need secure hosting and guaranteed support to prevent breaches from happening in the first place.
You are vulnerable if you don’t have a website with current security standards in place and a web development partner to help you keep them up to date.
You need to integrate your eCommerce functions better
For the customer, sales through your website should be as simple as possible. Your eCommerce functions should integrate seamlessly into your website to provide the best purchasing experience. Working with an invested development partner to help understand your sales process and how it can work within your site is essential.
Your website needs a brand refresh
There is the possibility that your website design is outdated. Websites are not meant to be timeless. A good site design will incorporate your brand and increase awareness while looking fresh. The front-end design of your site shows your customers and clients that you are committed to remaining relevant. It helps them feel more confident about spending time and money with your business.
Your website should be saving you time
Your website should be working for you, not the other way around. A new site with a proper CMS can help make your work more efficient by allowing you to focus on your goals. A few key points of integration could include:
- Integrating with your CRM (Customer Relationship Management) to track interactions with your site, send emails to customers.
- Integrating with your eCommerce service to ensure transactions are handled securely while keeping track of inventory and sales metrics.
- Integrating with your marketing platforms. Whether that’s a complete email marketing service, social media, or tracking software, it should work within your CMS.
Different solutions work for different businesses, but you should feel confident that the solution for your website is stable, flexible, and fits within your desired workflow.
Does your business need a new website?
If your website isn’t up-to-date, secure, easy to use for you and your clients, accessible and responsive, then you need a new website. That can be a daunting realization. The good news is that I can help!
See our Pricing page for our fully transparent pricing structure and contact us today to get started!
Why your business may need a new website